- Caitie Ford
- Jan 5, 2021
- 2 min read
Updated: Jun 28, 2021
Illustrators have a unique range of talents and abilities that make them perfect for anything that you want to stand out from the crowd. A new logo, an eye-catching ad, a cover for a book or brochure, or a special personalised gift – these can all be made so much more special by asking an illustrator to create them.
Here’s why:
Unique designs guaranteed
Whilst turning to readily available resources such as stock photos may seem like the faster and easier option, do you really want to spend your advertising budget on a stock-built design just to see a different company's ad pop up on facebook using the exact same image as you? When you hire an illustrator you guarantee that you're getting a design unique to your company and branding.
Your ideas, exactly as you imagined
Whatever your idea, an illustrator can bring it into reality in ways you often can't achieve otherwise. Maybe you only need an image of a person walking down the street but can't find one where the colours match your branding - an illustrator is the answer! Or maybe, your ideas are considerably more far fetched and you just cant find the image of the Loch Ness Monster at a tea party that came to you in a dream. Anything is possible with custom illustrations.
Find the perfect companion to an article or social media post
Very little will make a social media post or written article more eye-catching than the perfect corresponding illustration. Illustrations can highlight key points and themes in ways that images rarely can. They also help to make your post far more memorable than one that uses a meme that your target audience has already seen three times that day.
Clearly established branding
If you think of the most easily recognised brands you know, you might spot that the majority of them have something in common - an illustrated icon. WWF's panda, KFC's colonel, Penguin publishing house's... well, penguin. Adding a custom illustration to your branding makes it more unique, more recognisable and more memorable.